How to Strategically Incorporate Videos Into Your Digital Marketing Strategy
Do you want your digital marketing content to stand out from the rest? If your answer is yes, as it should be, there’s a powerful content medium you need to add. That media is video.
Video is at the top when it comes to creating successful engaging content. People across the globe spend billions of hours watching social videos every day. It is no longer a choice for businesses to decide whether they should or should not create video. There’s no doubt adding video to your digital marketing strategy is a must.
Video is extremely versatile, what you put in your videos is completely up to you. Storytelling is one of the most effective and successful uses of video. It’s also a fantastic way for your brand to connect with people and build stronger relationships with your target audience.
Besides creating your videos, you need an effective strategy to ensure they get views from the right audience. Do you want to give your digital marketing plan a boost? Here’s how you can effectively incorporate videos into your digital marketing campaigns!
Know the Purpose of Your Videos
Adding videos to your digital marketing campaigns takes planning. The first item you need to ask yourself is what is the purpose of your videos? Why are you creating them and who are they for?
The primary goal for creating videos should be to educate, inspire, and entertain your audience. If your video is only about self-promotion and selling specific items, it will feel spammy and go unnoticed. Ditch the sales pitch and focus on creating something sentimental and memorable.
Determine the purpose of your marketing videos by recognizing what drives your target audience to share, like, and buy items. From there, you’ll create content they’ll appreciate, enjoy, and want.
Types of Videos
Video is an extremely versatile medium. This can be both exciting and daunting for marketing teams. There are many types of videos to choose from with the most impactful ones including:
Explainer
Interviews
Presentations
Vlogs
Demonstrations
Product reviews
Video advertising
Each one can be effective with compelling content and a splash of professional quality. This will ultimately depend on your expertise and budget.
Any business looking for a sharp, professional, and truly unique video will need to consider working with a digital marketing or video production company. They have the skills experience to create a video that is professional and engaging.
Along with the type of video, you’ll need to consider the length. People don’t have the attention span for a 20-minute demonstration on how to use your product, no matter how professional or pleasing it may look.
The platform you use to share your video also affects video length.
Shorter is often the best option as it meets our audience’s short attention spans. It’s also cheaper to create and produce a shorter video than a longer one. A simple video with fun graphic and compelling content will make your video more engaging to your audience.
Longer videos offer other benefits such as offering in-depth information and more value. Try to reserve these videos for in-depth how-tos or demonstrations of your products and services. They must have a clear purpose to be successful.
Each platform is specific in the proper length your video should be.
Create a Video SEO Strategy
Like with any digital marketing content, you need a solid SEO or search engine optimization strategy for your videos. YouTube is a major search engine people use to find both specific videos and for researching broad information. You’ll want a strategy that makes your videos easy to find.
The title is the first thing people will see from your video. You want it to be catchy, informative, and short, usually within 60 characters. You’ll also need to incorporate keywords into your title to make it more searchable.
When you post your video, you can include a video description. This is a great place to share what the video is about, add keywords, and a link to your website.
YouTube, and other video engines, will display a thumbnail image of your video. You want these to be eye-catching, high-quality, engaging, and branded.
Having a simple but good video SEO strategy will help more of your target audience see your video.
Plan for Conversions
What do you want your viewers to do after they’ve viewed your video? You want them to convert. To do that you need to create a clear call-to-action or CTA.
There are several ways to incorporate a CTA into your videos. One is to have the speakers share a direct message telling the viewer what to do. You can also add links and share buttons to the end of the video making it clear as to what you want the viewer to do next.
Make more viewers engage with and share your videos by offering incentives. A few incentive ideas include offering discounts, a giveaway, free samples, and more.
Offer multiple options for people to engage with your brands, such as email, contact form, or phone calls. This will give people more options and make them more likely to engage and convert.
Always say “thank you” at the end of your videos. Showing genuine emotion and appreciation leads to greater conversions and customer retention. It also shows you value your viewers and your customers.
Where to Promote Your Videos
Now that you have an impressive video ready to launch, you need to share it. Finding the right distribution outlets is key to delivering your content to the right audience. In many cases, this means sharing your video in as many places as you can.
The best places to share your video include:
Your website
YouTube and Vimeo
SlideShare
Social Media platforms
Embed your video in your emails
This list doesn’t need to end here. Keep looking for new and unique ways to promote and share your videos. Your industry market may have a few platforms and options for you to share your video content.
Your Digital Marketing Strategy Needs Video
Do you want to take your digital marketing campaigns to the next level? By creating useful, inspiring, and content-rich videos, you’ll attract more potential customers, improve conversion rates, and grow your business!
Are you ready to start creating killer videos? Let’s get in touch and start planning the perfect video for your business, today!
CALL (833) 258-5444 for a free video consultation for your project.