Short term wins at the expense of long term losses! How to choose a Video production company wisely!
There’s a reason why the video production industry is worth an estimated $31.5 billion. Businesses and brands everywhere are starting to realize the importance that great video content has in terms of drawing their ideal consumer base. Unfortunately, all too many newcomers still treat video production like an auxiliary component instead of the main show.
Nowhere is this more apparent than when clients try to save money by hiring cheap video teams that have no idea what they’re doing. Whether you’re making an advertisement, or a video explaining your brand, quality matters.
If people see a cheap video, then they’ll immediately think ‘cheap brand’. So how can you combat this image? Simple: by hiring a staff of experts who know how to capture your company image. In this article, we’ll be going over why always go for quality over the cheapest video production option. Let’s get started!
Why is Attention-Catching Video Content Important?
When was the last time you sat down and read through a print advertisement? The days of written promotional material is ending. These days you need video production that entices and resonates with your target demographic. And don’t think you need a primetime spot on the cable to reach a big audience.
Google revealed that more adults watch Youtube videos than all the cable networks combined. As you can see your audience is out there, you just need to reach them on their territory. Unfortunately, standing out in the sea of content is easier said than done. Sites like YouTube upload over five hundred hours of content every day.
So how do you get your message through the online noise? By focusing on the quality of the content you’re putting out there. No one wants to waste time watching a commercial or message filmed on an iPhone. They want cinema-quality production that gets the message across quickly and efficiently.
Three Reasons Why You Should Go for Quality Over Quantity in Video Production
Maybe you’re still not convinced that the cheap video production route does more harm than good. After all, what’s the worst that could happen? Worst-case scenario: you lose time, money, and reputation. In this section, we’ll go over three reasons why you should think twice about going with quantity over quality.
1) Time is Valuable
Many people underestimate the complexity that goes into making the perfect video. When it comes to shooting every error means added time. If you’re paying at an hourly rate, then this can give a disreputable company every excuse to work as slowly as possible. Plus this doesn’t even include the potential errors.
An inexperienced video company will do things like hire people that are cheaper but not necessarily experienced in the craft they are being hired for. This could then require a reshoot which may throw the entire production schedule through a loop. It will also can be delayed by weeks or even months depending on how much time was spent on the original production before the errors were corrected. There’s a popular saying that time is money.
However, the reality is that this is false. We can’t buy our time back. As such, anything that’s lost to a cheap video production team is lost for good. An experienced team on the other hand will deliver pro-quality footage on the time frame you discussed.
2) Experience Yields Better Results
Some people may be tempted to take the do-it-yourself approach to video production. While this might seem like a good idea, it can easily backfire in your face. The reality is that this means months and months of reading how-to articles and worrying about the minutiae that go into creating a video.
All of this is time spent away from what you should be doing: running a business. Not to mention the fact that you will either need to purchase or rent expensive video gear. Plus, you’re not even guaranteed a good product. You might produce something you’re proud of, but there’s no telling whether your audience will want to watch it.
As such, we recommend leaving it to the pros. Let a genuine production company handle the nitty-gritty details. All you need to do is sit back, relax, and the video production company do all of the heavy lifting. Unfortunately, not everyone has the best barometer for deciding whether a production company is genuine or a hoax.
So how do you find out? Luckily, we’ve organized a technical guide to finding the best video production company in your area.
3) No Need for Expensive Re-Shoots
As we mentioned in the previous section, users won’t stand for poorly shot video or unnecessary mistakes that could have solved in the beginning. Unfortunately, if you go with a subpar video production company, then this is just what you get. When this happens you have two options. The first option is to release it and deal with the negative feedback.
When the video is released people will either ignore it or worse, actively dislike it. When this happens they associate this dislike with your brand. Or, you can go with the second option. Re-shoot it at an added expense with no guarantee that it will be any better.
Oftentimes you’ll end up doubling your expense budget with a final product that is only marginally better. Both of these options are a lose-lose situation. So why not try shooting it right the first time? Pro companies like Blulight Films deliver high-quality footage, on time, at the agreed-upon price.
Want Great Video Production? Look No Further Blulight Films
We hope this article helped teach you the importance that quality video production plays in successfully marketing a message. Ultimately, it can be more costly to go with a cheap company. And, on top of that, the quality remains poor. So how do you find producers that make great content the first time around?
By looking for companies that meet cinema-grade standards — companies like Blulight Films. We’re a company that puts professional standards into everything we do: video shooting, audio recording, and production work. If you’re ready to stand out from the competition, then get in touch with us today.