Are you struggling to attract new patients to your medical practice? With more people staying home in light of COVID, you could struggle to reach potential patients. You need to learn how to market your medical practice with new strategies.

Video medical practice marketing could help you stand out from the crowd. In fact, 87% of business owners are happy with the ROI they get from video marketing.

On the fence about growing your healthcare brand with video marketing? Here are seven reasons you shouldn't wait.

By reading this guide, you can see the benefits video marketing could offer your practice!

Get started with this helpful video marketing guide today.

1. Connect With Patients

You could struggle to draw in more patients to your healthcare practice if you fail to connect with them. Why should they choose your practice over another?

Not everyone has the patience to read a lengthy blog post about reasons to visit your medical practice. Instead, you can use an eye-catching video to draw them in. By using empathy within your videos, you could emotionally connect with them as well.

What problems are your patients facing? What are their concerns?

Patients want to know you care about their wellbeing. Otherwise, they'll go to another healthcare practice in the area.

You can use video marketing to connect with your audience by:

Telling them a heart-warming story about a patient
Getting them excited about new medical equipment, procedures, or services
Engaging their curiosity regarding new medical discoveries
Informing them about COVID-19

Get to know your patients and what they care about. Then, use engaging video content to appeal to that interest. Once you forge an emotional connection, you could draw them into your practice.

Try different video formats, including:

Equipment or service demonstration
Patient testimonials
Educational videos
Behind-the-scenes videos
Company culture videos
Informative weekly vlogs

Video medical practice marketing could help you engage your audience, too. In fact, about 66% of millennials engage with a brand after watching a video. Another 56% find videos more engaging than other forms of content.

Meanwhile, 46% prefer video for brand communication. Another 85% of viewers have made a purchase after viewing a video.

By adding video content to your website, you could book more appointments and grow your practice.

Showing Empathy

Showing empathy within your videos could help you connect with patients on a more personal level.

What do you want people to feel after watching your videos? By triggering emotions through your video content, patients are more likely to remember your brand.

Trigger positive emotions within your videos will help leave a positive impression on these viewers.

Try to create videos any patient can relate to. At the same time, humanize your brand to build brand trust.

2. Build Brand Trust

Patients don't want to trust just anyone with their health. Instead, they want to know you have the experience and expertise you need.

Content marketing for medical practices could help you build brand trust.

Show patients you're knowledgeable about what's going on in the world. Reference medical journals and studies within your videos. Help answer their questions and calm their concerns.

Remain honest and transparent, too. Some patients have a difficult time trusting public health officials when there's an outbreak. By communicating openly with your patients, you could maintain their trust.

Demonstrating your know-how will help patients trust your healthcare brand. When they trust your brand, they're more likely to stay loyal to your practice.

Brand loyalty could help you retain patients, which could improve your ROI.

Tell Your Story

Who are you? What services do you offer? Why should patients care?

Remember, you're more likely to build brand trust if patients have the information they need. Don't just tell them a story; tell them your story.

With short tweets, infographics, and flyers, you can't tell patients everything they need to know about your practice. You could miss out on a chance to build brand trust as a result.

With video content, however, they can put a face, name, and voice to your healthcare practice. They can learn more about your professional history, services, and why you care about their wellbeing.

Give your patients a reason to care about your practice by showing you're human, too.

3. Reach More People

Are you struggling to attract patients to your website? Discovering the right marketing strategies for medical practices could help. For example, your website might need search engine optimization (SEO).

SEO boosts your website to the top of search engines like Google. Ranking above other healthcare brands could help you attract more patients. At the same time, you'll look like a credible resource within the healthcare industry.

Google loves video content when determining search rankings. The longer people stay on your website and click around, the more Google will notice.

By learning how to market a medical practice with videos and SEO, you could reach more patients and get ahead of the curve.

4. Appeal to Mobile

On-the-go consumers want to find what they're looking for quickly. They don't want to scroll through a long medical article on their smartphones.

Instead, you can create videos to appeal to your mobile audience.

Videos are easy to consume and fun to watch. Your patients can get all the information they're looking for without endless scrolling.

If you want to reach more mobile viewers, make sure your website is mobile-optimized. Otherwise, patients could struggle to use your website from their smaller screens. They might get frustrated and visit a competitor's website instead.

If they leave frustrated, they'll likely remember the negative user experience they had with your brand.

5. Educate Your Audience

Some medical concepts are difficult to understand. Video medical practice marketing could help you simplify these concepts.

When patients realize you're easy to understand, they'll come back for more. They might ask you relevant medical questions or schedule an appointment. You can use the questions they send you online to create a Q&A style video.

Remember, educating your audience gives you an opportunity to show off your experience and expertise.

Try to avoid using too much technical jargon. Instead, make sure your videos are helpful, informative, and easy to understand.

You can also add colorful graphics and key takeaways to your videos, too.

Show your patients you're there to help by solving a problem they're facing. Then, create a step-by-step video that offers solutions to their problems. Keep these videos short and sweet to keep the audience's attention.

By working with a professional video production company, you can create videos your patients will love to watch and learn from.

6. Stay Social

Video content could help your social media marketing efforts, too. You can add engaging videos to your social media feed, then direct patients to your website with a call-to-action.

By sharing your videos online, you're giving patients a destination; a place on your website they can visit for weekly posts. If they enjoy your videos, they could even share them on their own social media accounts.

When people share your content, it creates backlinks, which could boost your SEO ranking and brand visibility.

Make sure it's easy for visitors to share content from your website. For example, you can add a social media button that automatically posts your videos to their feed.

Try to create different playlists to keep your videos organized, too. For example, you can create a COVID playlist for all coronavirus-related news. If you offer recipes and diet tips, you can create a healthy eating playlist as well.

Creating playlists could encourage patients to keep watching videos they've already shown an interest in.

You can even create live videos to utilize the fear of missing out. Patients will want to watch your videos, send in questions live, and interact with your practice.

Consider creating evergreen videos too. These videos will always remain relevant, meaning people are more likely to watch them any time of the year.

7. Improve Your ROI

Using video content on your landing pages could increase conversions by 86%. Meanwhile, about 88% of marketers are satisfied with their video marketing ROI. If you want to attract more patients this year, you need video content.

Add a call-to-action to the end of your videos. For example, you could encourage them to learn more by visiting a landing page about your services.

You could gain leads by encouraging them to fill out a form or schedule an appointment online.

By using these marketing strategies for medical practices, you could grow your practice one video at a time.

Boost Your Brand: 7 Ways Video Medical Practice Marketing Can Help

Don't fall behind other healthcare brands this year. Instead, start using video content marketing for medical practices and get ahead of the curve. With a medical practice marketing strategy that incorporates video, you can stand out and draw patients in.

Ready to start rolling on your first video project? We're here to help.

Contact us today to get started with your first video production.

Medical Practice Marketing Guide: How Video Can Brand Your Services