How Videos Can Brand Your Real Estate Service
Learn how brand videos can help your real estate service create a loyal following.
As a real estate agent, you will definitely want to explore lucrative avenues for finding leads. Real estate marketing videos are a top choice for reaching out to a vast audience and branding yourself as a dependable and trustworthy real estate agent. The right brand story video can help your clients get to know the real you.
Photo By: Gregory Butler
Premium Residence
What Are Branded Videos?
But before going any further, you must realize from the very outset that branded videos are not about selling products and services or closing sales. They are more about establishing a charismatic persona and winning the confidence of your target audience.
The basic premise is simple: Simply build trust in the minds of your future clients. Establish yourself as an expert in your sector or niche. Emphasize that you care for your clients and show how you do it. As a result, sales will follow automatically. Instead of advertising your product or service, you are advertising yourself in brand videos.
One truly crucial facet of brand videos is that they lend your business the all-important human touch that can make your enterprise stand out from the vast crowd of anonymous and faceless businesses. There is a powerful reason why the most successful blogs have a stellar ‘About’ page that contains information as well as the views of the blog author. ‘About’ pages can be described as branding pages.
Branding videos are a great way to build rapport with your potential clients. Your business will come to life with branded videos rather than being reduced to just another faceless name.
Both small and big corporations are now exploiting branded videos with resounding success. Just think about all those great Super Bowl commercials and how they have won the hearts of many, including yourself. With branded videos, you can provide intimate insights into your core values and how you have acted upon them.
As a result, branded videos are an effective way to build rapport with your prospective clients. Just think how great it would be to win their trust before even meeting them in person.
But there is a bewildering assortment of branded videos, each of which has its own distinctive style and approach. Which one of these is the best way to project yourself and your real estate service?
See what we did with luxury real estate specialist Mike De Laby, as he connected with his audience through a brand story video.
How to Make Branded Videos
Prime Residential Real Estate
The purpose of brand story videos is to create stakeholder affinity and influence their decisions.
Stories help people to empathize with a brand and this fosters trust – a key element of real estate marketing. You will have to explain your core values lucidly because people want to know who they are dealing with, especially with respect to real estate. This is, after all, the most expensive purchase that most people will ever make in their lives.
We can advise you on the best way to make high quality brand story videos with tried and tested techniques that are known to bring great results.
For example, targeting the right people is imperative for driving positive responses from clients.
The video should be produced in such a way that it is highly appealing to the demographic that you are targeting.
If, for instance, you are targeting millennial couples, you should add a touch of charisma to your brand story video. You should have a vivacious and dynamic demeanor so that millennials are motivated to watch the entire video. You need to understand what these people will identify with and make your brand story video accordingly.
If, on the other hand, you are targeting retired couples, your expression will be more sober and professional. You can win their trust by showing them the extraordinary measures that you take to ensure that their investment is safe.
Real estate marketing videos should also be engrossing and captivating. The intro is particularly crucial. With the plethora of substandard videos inundating the internet, people judge videos during the first few seconds to determine if they are worth their time or not. In fact, the intro can be the difference between failure and success.
Photo By: Thanhoa Tran
Upscale Real Estate
Emotional appeal is also critical. How many brands have taken over entire markets simply on the basis of inspirational appeal? So it is worthwhile to create real estate branding videos by showing how happy parents and their children are in your residential properties.
The key point here is that you won't be promoting your own real estate service (directly at least). You must address their needs and show your earnest desire to meet and exceed expectations. The focus is not on sales, it is on affinity, empathy and trust. Once you build these key qualities, sales will follow automatically.
At this point, it is worth mentioning that aerial videos are one of the best ways of showing off prime real estate. However, in the past, you would have to hire a helicopter and licensed pilot. This, of course, is very expensive. All that has now changed thanks to the advent of drones, which have made aerial videos accessible for all.
We have the expertise and aptitude to take great aerial shots to flaunt the value of premium property to potential clients. Drone videos are the next big thing in real estate marketing.
Home Loans
Home loans are crucial since very few people have the finances to purchase real estate on their own. You can win the trust of potential home buyers by reassuring them with high quality services centered around their needs. Show them that you care and explain how your personalized approach leads to client satisfaction.
Your Very Own Brand Story Video
We have created amazing brand story videos for all kinds of businesses in the past and would like to do the same now for your real estate business. It is time that you reap the same rewards that our clients have enjoyed with our real estate marketing videos.
Thanks to our extensive expertise and long roster of seasoned professionals, we know what works and what doesn’t. We would love more than anything else to put this expertise and experience into use for you.
We are not satisfied with being just another video production company. Instead, we desire to be partners in your success.
Contact us today.
Please check out our latest video production reel, and if you like it:
LET’S WORK TOGETHER
Call (833) 258-5444 or fill out the contact form below.